Arkansas tourism did well in 2020 despite COVID-19
Arkansas tourism did well in 2020 despite COVID-19

Arkansas tourism did well in 2020 despite COVID-19

FAYETTEVILLE, Ark. (KNWA / KFTA) – Data released today by the Arkansas Department of Parks, Heritage and Tourism indicates that Arkansas’ tourism industry did well in 2020 despite the challenges of the global COVID-19 pandemic.

State tax collections were at $ 363.7 million, with local taxes at $ 138.8 million, according to 2020 Arkansas Tourism Economic Impact Report unveiled at the 48th Arkansas Governor’s Conference on Tourism in Fayetteville. The figures represent a decrease of 21.8 percent and 16.9 percent, respectively, compared to 2019 figures.

I am pleased with the results of our report on economic impact for 2020. Although the decline in visitor and tax collection in this year’s report is not the one we want to repeat, the good news is that we outperformed many of our competing markets. The data reflects our industry’s hard work and commitment to navigating unprecedented challenges. I commend Governor Asa Hutchinson’s work to ensure that the state does not shut down completely, and his response was the key to enabling our industry to remain open to business. ”

Stacy Hurst, secretary of the Arkansas Department of Parks, Heritage and Tourism

Arkansas’ Welcome Centers helped just over 627,000 visitors by 2020. The state experienced $ 6 billion in visitor spending in total, a drop of 25.3 percent from 2019.

In the wake of the pandemic, Arkansas Tourism quickly halted off-state marketing efforts. As travel recommendations and guidance were loosened in the late summer and fall of 2020, Arkansas Tourism began to market itself outside the state again, using the funds set aside for the spring.

For more information contact Leah DiPietro at[email protected] or by phone at 501-682-7606.

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