Barcelona activates fourth lever, brings in another €100m . inside

Barcelona confirmed on Friday that they have activated the infamous fourth ‘economic lever’ ahead of the start of the new La Liga season this weekend.

The Catalans, as widely expected, have sold a further 24.5% of Barca Studios for a consideration of 100 million euros.

Here is the official statement from the club:

FC Barcelona announces the sale of 24.5% of Barça Studios to the company Orpheus Media, led by Mr. Jaume Roures, an audiovisual production company with a long history of content production, for 100 million euros.

“The agreement complements the agreement signed with on July 29 and will help accelerate the growth of the club’s digital, NFT and Web.3 strategy.

The sale took place under the approval of the General Assembly of FC Barcelona Members last October 23.

“With this investment, the strategic partners in Barça Studios demonstrate confidence in the value of the project and the future of digital content in the sports world.”

The latest move will boost Barça’s financial position, but it is not yet clear whether it will be enough to register all of their new signings.

Barca have yet to register Robert Lewandowski, Jules Kounde and Raphinha, as well as Ousmane Dembele and Sergi Roberto, and play their first game of the season tomorrow.

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