BREAKING: Birmingham City Schools wins national award for COVID-19 campaign
BREAKING: Birmingham City Schools wins national award for COVID-19 campaign

BREAKING: Birmingham City Schools wins national award for COVID-19 campaign

Over the past year, the school system has worked to educate the local community. (Birmingham City Schools / Facebook)

Birmingham City Schools have received a Golden Achievement Award from the National School Public Relations Association (NSPRA) for their “Our Best Shot” COVID-19 awareness campaign. Keep reading to learn more about the award-winning campaign.

Working for a safe return

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Serves not only the school system but the whole community. (Birmingham City Schools / Facebook)

During the height of the pandemic, Bimingham City Schools (BCS) surveyed parents of children in the school system and found that 60% of parents did not want their children to receive the vaccine.

According to Sherrrel Stewart, director of the strategy and communications team, there was a lot of work to do.

The “Our best shot” campaign began with a goal of breaking down barriers to finding a place to get vaccinated. BCS brought COVID-19 vaccines to individuals in the comfort of their own neighborhood.

Their efforts did not stop there. BCS also began hosting “COVID talks.” These were virtual and limited personal sessions where students, parents and staff could ask questions related to the pandemic, which would be answered by medical experts.

Educate the community

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Their golden achievement is no shock! (Birmingham City Schools / Facebook)

The BCS Strategy and Communication Teams campaign provided information and events to educate staff, students, their families and community residents about COVID-19 vaccinations. This training came in the form of social media, radio pushing, door knocking and more.

The district made free vaccinations available by working with local and national units, including Alabama Regional Medical Services, MedsPlus Advice, UABthat Jefferson County Department of Healththat Birmingham Association of Black Nurses, Cahaba Medical Center, Made to save and Connection Health Community Partners.

Great time for Birmingham City Schools

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We are so proud of BCS. (Birmingham City Schools / Facebook)

The Golden Achievement Prize is awarded each year to schools across the country. It recognizes excellent work in all aspects of public relations, communication, marketing and engagement.

“We are delighted to receive this national recognition. This is important for our school district because others have recognized our efforts to provide a healthy and safe environment for our staff, our scholars and their families.”

Sherrel Stewart, CEO, BCS Strategy and Communications

BCS Superintendent Mark Sullivan, ed. D. agreed, saying the campaign was crucial to the success of the school system during the pandemic.

“Our Best Shot initiative helped us achieve one of our main goals, and that was to provide resources to help mitigate the spread of COVID-19 among our staff, students and families. We are pleased with this national recognition of our efforts. ”

Dr. Mark Sullivan, Superintendent, Birmingham City Schools

The award will be presented to Birmingham City Schools next month during the NSPRA National Convention in Chicago.

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