The hatching of sneakerella, a new Disney+ movie that went into production last year, has reportedly been postponed to next year. The film is yet another retelling of the fairy tale of Cinderella, this time set in the world of sneaker design. It star Chosen Jacobs and Lexi Underwood, who recently appeared in Little fires everywhere, star in the new movie directed by Elizabeth Allen Rosenbaum.
On Sunday, Dejaview Stream reported sneakerella was delayed, citing a Twitter user and a publicity contact for sneakerella. The representative confirmed that: sneakerella was not moved to the Disney Channel, despite a Disney Music press release calling it a Disney Channel original movie. An official novelization of the film was also delayed from November to May 2022 and then pushed to February 2022. sneakerella still premiering on Disney+, but still produced by Disney Channel like Secret Society of Second Born Royals and Phineas and Ferb: Candace Against the Universe.
A possible reason for the delay could be the release of Amazon Prime Video Cinderella, starring pop star Camila Cabello. Like it sneakerella, it is also a modernized take on the fairy tale. Disney+ is also home to other Cinderella adaptations, including the 1950 cartoon classic, Brandy’s 1997 TV movie, and Even after. (Oddly enough, Disney’s own 2015 live action adaptation of Cinderella is currently not available on Disney+.)
Sneakerella stars Jacobs as El, an aspiring sneaker designer from Queens who works in a store once owned by his late mother. Keeping his talents a secret from his two stepbrothers, his life changes when he meets Kira (Underwood), the daughter of sneaker mogul Darius King (John Salley). The two bond over their love of sneakers, and El’s dreams come true with the help of a Fairy Godmother. Yvonne Senat Jones, Devyn Nekoda, Juan Chioran, Robyn Alomar, Bryan Terrell Clark, Kolton Stewart and Hayward Leach also star.
The film is written by Tamara Chestna, George Gore II and Mindy Stern. Jane Startz and Rachel Watanabe-Batton are executive producers. Rosenbaum, who also directed Romana and Beezus and Aquamarine, is also an executive producer on the project.