ATLANTA, March 21, 2022 / PRNewswire / – It was March 2020 and the world quickly entered the COVID-19 pandemic. The Sketch Effect team watched in horror as their revenue dropped to almost zero.
The team of 12+ from Atlanta was coming out of their best year yet and expected great things for the new year. But one by one, every single customer concert was canceled, and the once healthy sales pipeline ran dry.
Like most in the event industry, the disruption caused by pandemic shutdowns and shutdowns hit The Sketch Effect hard. One of the core services that this creative company provides is known as “Graphic Recording”, (where a live sketch artist participates in a personal event and illustrates content, themes and great ideas in real time) – which suddenly became obsolete.
In the face of extreme disruption, this team leaned into innovation, quickly turning around and creating a new service that changed the game, saving the company and reinventing the industry – “Virtual Graphic Recording”.
Although it resembles traditional graphic recording, which depends on a live artist actively listening, synthesizing and sketching in real time, the all-new virtual alternative was tailored exclusively for virtual events and webinars.
Instead of a personal artist using markers to sketch on paper the foam cores, the newly remodeled “virtual” artists outline iPads with Apple Pencils from anywhere in the world.
So instead of a ballroom, the Sketch Effect artist drew in a Zoom room.
Instead of going to a meeting, the Sketch Effect artist drew a GoToMeeting.
Instead of a Team Summit, The Sketch Effect was illustrated at a Team Summit.
Within a few months, sales slowly began to seep in for this new Virtual Graphic Recording product. After a dead Q1, Q2 started showing promising. In the 3rd quarter, sales increased, and in the 4th quarter, The Sketch Effect had its highest quarterly sales figures ever.
What Sketch Effect clients learned is that virtual events are even harder to do well than personal events. With only two senses to engage with (audio and visual), event organizers need to be even more creative and intentional than ever before.
The focal point would pay off for Sketch Effect, which returned all the way back in 2021 with record-high annual revenue. Virtual graphic recording became the best-selling service for this junk creative company and will continue to be a major revenue driver in 2022.
Looking back on the disruptive early days of COVID-19, founder and CEO William Warren would not do it again, but he is grateful for how it forced the company to pivot and innovate in game-changing ways, pushing the boundaries of what the industry can be and maximizing the value that teams like The Sketch Effect can add. to virtual events across the globe.
“I believe that any crisis is an opportunity,” Warren says. “And our team at Sketch Effect grabbed it. And our customers are better served by it.”
SOURCE Sketch effect