Oaxacan sneaker store blazes their own trail in Seaside

What started with a stimulus check turned into a dream come true. Four coastal natives, all of Oaxacan descent, started The Covenant about two years ago. “It feels really great to be Latino and do this, especially for the community. Because we were all born and raised in Seaside. We all know each other, it’s a small community,” said co-founder Kevin Ramos. following path and their passion, the group opened their first Broadway store in Seaside in early 2022. “The government gave you money to do something with it or to cancel it. Which a lot of people did. And you know, luckily, we responded to that,” says co-founder David Cordova. The two cousins ​​started selling on online sales sites such as Offer-Up and Stock X and quickly became known. Being one of the few stores of its kind on the peninsula, they knew they had to bring their business home. “Blood sweat and tears in this. So, it’s amazing. People say you shouldn’t do business with family because it’s going to be sour. Honestly, if everyone is on the same page and we all agree on one thing. And we have the same goal, so it’s just perfect,” said Ramos. Each member has their own niche, one focuses on shoes, the other on clothing, but they all love what they do. They got their name, The Covenant, from one of their other shared passions, video games. “For us, it’s like playing video games, having fun, being friends. And that’s what it all comes down to in the end. We live, we laugh, we cry, we do everything together,” says Eber Alberto Ruiz. They are all from Oaxaca ethnicity and they are proud to represent their community as Seaside’s population is 43% Hispanic or Latino, and about half of that population is from Oaxaca.” Growing up by the sea is a mini Oaxaca in California […] I feel like I can empathize with many of the kids who come in here. They have had a similar upbringing. Similar antics with their parents. Everything is the same,” said Ruiz. After overcoming several obstacles, with the support of their families and communities, the four were able to create a successful business selling exclusive and limited streetwear items. “Sneakers, clothes, hats, everything. It’s just who we are. This is what we love to do. This is what we offer the city,” says Ramos. “It’s a good feeling when the customer comes and says I look today because they helped me, or I know where to fly,” says Ruiz. The goal of their company is to make hyped clothing and sneakers more accessible to the community, as some sneakers are hard to find due to their popularity. The group buys , sells and trades shoes to accommodate their customers.” Means a lot. Giving back to the community is one of the things that keeps you humble, and it just keeps you motivated,” said Edgar Diego. As they sell hundreds of pairs of shoes, they said they measure their success by how they can give back to their community. ” This is how I see my success in providing for others and helping the community. That gives me more joy than you could ever know with money,” Cordova said. They’ve done several giveaways like an Easter giveaway, a back to school giveaway, and hope to have their next one over the holidays.

What started with a stimulus check turned into a dream come true. Four coastal natives, all of Oaxacan descent, started The Covenant about two years ago.

“It feels really great to be Latino and do this, especially for the community. Because we were all born and raised in Seaside. We all know each other, it’s a small community,” said co-founder Kevin Ramos.

Forging their own paths and following their passions, the group opened their first storefront on Broadway in Seaside in early 2022.

“The government gave you money to do something with it or blow it off. Which a lot of people did. And you know luckily we took advantage of that,” says co-founder David Cordova.

The two cousins ​​started selling on online sales sites such as Offer-Up and Stock X and quickly became known. Being one of the few stores of its kind on the peninsula, they knew they had to bring their business home.

“Blood sweat and tears in this. So, it’s amazing. People say you shouldn’t do business with family because it’s going to be sour. Honestly, if everyone is on the same page and we all agree on one thing. And we have the same goal, so it’s just perfect,” Ramos said.

Each member has their own niche, one focuses on shoes, the other on clothing, but they all love what they do. They got their name, The Covenant, from one of their other shared passions, video games.

“For us, it’s like playing video games, having fun, being friends. And that’s what it all comes down to in the end. We live, we laugh, we cry, we do everything together,” says Eber Alberto Ruiz.

They are all of Oaxacan descent and they are proud to represent their community as Seaside’s population is 43% Hispanic or Latino, and about half of that population is from Oaxaca.

Growing up by the sea is a mini Oaxaca in California […] I feel like I can empathize with many of the kids who come in here. They have had a similar upbringing. Similar antics with their parents. Everything is the same,” said Ruiz.

After overcoming several obstacles, with the support of their families and communities, the four were able to create a successful business selling exclusive and limited streetwear items.

“Sneakers, clothes, hats, everything. It’s just who we are. This is what we like to do. This is what we offer the city,” says Ramos.

“It’s a good feeling when the customer comes and says I look today because they helped me, or I know where to fly,” says Ruiz.

The goal of their business is to make hype apparel and sneakers more accessible to the community as some sneakers are hard to find due to their popularity. The group buys, sells and trades shoes to accommodate their customers.

“Means a lot. Giving back to the community is one of the things that keeps you humble, and it just keeps you motivated,” said Edgar Diego.

While selling hundreds of pairs of shoes, they said they measure their success by how they can give back to their community.

“At least that’s how I see my success in taking care of others and helping the community. It gives me more joy than money could ever bring,” Cordova said.

They’ve done several giveaways like an Easter giveaway, a back to school giveaway, and hope to have their next one over the holidays.

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