Snap gives up its Pixy drone after just four months

Snap just launched its selfie drone Pixy in April, but the company won’t develop future versions of the product, according to The Wall Street Journal. Snap CEO Evan Spiegel apparently told employees during a Q&A session about choosing to stop developing the Pixy line. A source told the publication that the company plans to sell the current Pixy, and that model is still available for purchase on the Pixy website.

The Pixy is a small, lightweight drone designed to be more approachable than other drones. The $230 device launches right from the palm of your hand so it can film footage that syncs with the Snapchat app so you can share it with your friends.

In an interview with The edge, Spiegel had teased that the company would consider a second iteration. “The goal is really just to get it into people’s hands and let them play with it,” he said. “And maybe we’d make more money with version two if people liked the original product.” The drone appeared to have a successful launch out of the gate as shipping times stretched to months shortly after the drone was released. At least for now, according to the Pixy site, the drone is available for shipping.

Snap declined to comment.

Update August 18, 12:18 PM ET: Snap declined to comment.

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