The next big battle between Google and Apple is for the soul of your car

In a few years, in addition to determining the make and model of your next vehicle, you may have another difficult choice: the Google model or the Apple a? Other options could be “generic automaker” and even, I’ll spit the name out here: Amazon Prime edition.

As cars, especially electric ones, are becoming something like smartphones on wheels, some of the dynamics that happened in the early days of the mobile industry are playing out in the automotive industry. Competition between the two key figures of the smartphone industry has gained momentum in recent years, with Google partnering with automakers for the car-based version of its Android operating system, and Apple teasing plans to expand its software capabilities in the car.

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